The technique I use is kindof unorthodox but it really does work. Theres a book called "smarter than you think" by Paul Loeb, and it really opens your eyes to the misconceptions of dog training and the way we respond to them.
Ok...to make your dog come to you or stop running from you, you need to have an object that you throw at your dog...doesn't matter what it is just as long as it isn't so heavy that it will hurt your dog. like a magazine or a slipper, pair of socks balled up...etc. The idea is that this object becomes an extention of YOU because it has your scent on it. call your dog, and if he just looks at you or starts to run, throw something at him (you need to make contact) Your dog will stop, look at the object, smell it, then come over to you. PRAISE PRASE PRAISE when he does. The author explains the theory like this;
"Imagine that you are at home and you open your window to let in some fresh air. Along with the air, a strange looking two foot being with large eyes and one large forefinger floats into your living room. Staring at you, he comes to rest about 3 feet off the floor, nose to nose with you. Are you nervous? angry? annoyed? Or are you just plain curious? This creature then floats backward a few feet, points a long finger at you, and you start to levitate. You're now suspended in space, a little frightened and nervous, possibly even pants wetting nervous. He moves you around a bit then places you back on the floor. He then asks you in a very nice way to come over to him. Do you listen to him? or do you stamp your foot on the floor and obstinately tell him NO! I think you will do what he asked. I know I would. I think you will listen to him not only because he's doing things that you can't understand, but he is asserting a power that you can't even believe exists, it's mind boggleing to you. When you learn our throwing technique to show your dog how powerful you are, that you can reach him and touch him from anywhere or anytime, it will have the same affect on him as the strange looking two foot being did on you. Because your dog is not a primate, he has no idea how to throw or what a throw is and how you were able to accomplish this incredible feat..."
Also...whenever you ask you dog to do something, ask him just once and then give him up to 10 seconds to think about your request then respond. You don't need to ask a dog twenty times before he reacts...if that is the case, he is manipulating you...buying more time to do what he pleases. It's not like he didn't hear you ya know.
Ok, I won't write his whole book here but you get the idea<IMG SRC="http://dachsie.org/ubb/cwmsmilies/cwm42.gif" border=0>
Try it and let me know how it works for you
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All my dogs have responded the same positive way to this!